Whether you’re aware of it or not, your business has its own distinct culture. Though the composition of each company’s culture is unique, the occurrence of its formation is not. Wherever people spend time together, work together, and depend on each other, culture will naturally form – just look at all of human history.
Though culture itself is inevitable, that doesn’t mean you have no control over the type of culture you want to nurture. Try this: consider the companies you adore and what draws you to them. Chances are, it’s not just what they do; it’s how they do it.
These companies that are successful in building a strong, admirable culture recognize that when looking at your company as a collective force, you must start with the individuals that comprise it. When you cultivate a sense of community within your organization, and when your team takes pride in their work and who they work for, you turn employees into brand enthusiasts eager to showcase that pride to the world.
What are things you can do and products you can create to give employees a way to express their enthusiasm?
Imagine a collection that ranges from laptop decals, bags, and writing instruments to stylish apparel like t-shirts, polos, hats, and even shoes. Creating curated collections of merch should be fun! And these products should be functional and represent what your company stands for, complete with clever designs and intentional messaging. Define your values and infuse them into every facet of your operation – including your promo. Branded merch with smart messaging will help ensure your brand shines in the office and out in the world for all to see!
By aligning your merchandise with your company’s values, you create a powerful connection. As your corporate culture becomes synonymous with community and shared values, the influence extends far beyond the workplace, impacting recruitment, sales, and public perception. In the world of corporate culture, building a cult following isn’t just a strategy – it’s a way of life. And guess what? It starts with heart (now where have we heard that before…?) which begins with unifying the individuals that make up the collective.
THAT starts with you – and we can help!
Check out a collection of products we’ve assembled to help you build and strengthen your corporate culture HERE.
